I’m Christopher
I’m Christopher
I help you stop blending in and start showing up like the premium business you are, with a presence that earns trust, attracts better clients
and drives long-term growth.
Since 2010, I’ve partnered with founders, creatives and service-based businesses to clarify their message, elevate their positioning and build brands that reflect their true value.
By combining strategic thinking with timeless design, we craft a foundation built to scale — one that’s clear, confident and impossible to ignore.
Designer • Brand strategist • coach
I help you stop blending in and start showing up like the premium
business you are, with a presence that earns trust, attracts better clients
and drives long-term growth.
Since 2010, I’ve partnered with founders, creatives and service-based businesses to clarify their message, elevate their positioning and build brands that reflect their true value.
By combining strategic thinking with timeless design, we craft a foundation built to scale — one that’s clear, confident and impossible to ignore.
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Many of these businesses had the right offer
but the wrong perception.
We used brand strategy and design to close
that gap and unlock new levels of growth.
When Desmond and Jami Dunham founded Kids Elite Sports, they had a bold vision: use athletics not just to entertain children, but to shape character, build perseverance and promote lifelong wellness. Since 2013, their summer programs have become a staple for families across the D.C. area, offering everything from soccer
and swimming to leadership development
and teamwork.
As their programs grew, their brand needed to grow with them as well. Their original logo had personality, but it felt outdated and too playful. It didn’t reflect how far they’d come — or where they were headed.
The old visuals used clip-art style graphics and several fonts, making it feel cluttered and hard to use across things like uniforms, signs and digital platforms. What they needed was a fresh look that felt bold, modern and more in line with
their mission.
I kept the energy of the original brand but gave it a cleaner, more professional feel. I redesigned the shield to feel more dynamic and added a stylized child figure in motion to reflect their focus on movement and growth. The new colors stayed bright and friendly, but everything was sharper, simpler and easier to apply.
The result was a stronger brand that helped them show up with more confidence. They were able to streamline things like vendor printing, gain more recognition in schools and communities, and create a better experience for parents. Most importantly, the new brand set them up for growth — and gave them a foundation they
could be proud of.
Kids Elite Sports -
Logo, Identity Program
VDSS Division of Benefit Programs - Logo, Identity Program
The Division of Benefit Programs (DBP) at Virginia’s Department of Social Services supports thousands of people across the state through programs like SNAP, TANF and workforce services. When they reached out for help, it wasn’t just about updating their look — it was about creating a clearer, more unified way to represent the care and support they provide every day.
Their old brand felt disconnected and unclear. It didn’t reflect the size of their work or the professionalism of a public agency. It also lacked the warmth and trust needed when serving such a wide and diverse group of people. What they needed was a brand that could feel inclusive, modern and trustworthy — and work well across everything from websites to uniforms.
The design was built around the idea of collective care. I created a bold, geometric hand to represent support, with stylized human figures woven into the shape — symbolizing the people of Virginia. The shape also subtly nods to the American flag, grounding the brand in civic values. I paired this with formal but friendly typography that helped create a clear and readable visual system across
all formats.
The final result gave the agency a brand that feels steady, thoughtful and easy to trust — just like their mission. It helped them create a consistent presence across departments, reduce confusion for the public and improve communication both internally and externally. With this new brand foundation, DBP can represent its work with more confidence and clarity, statewide.
Soundview Commercial Capital - Logo, Identity Program
Soundview Commercial Capital works with serious entrepreneurs, investors and business owners — the kind of clients who value stability over flash. When they came to me for help, they didn’t want something trendy or loud. They needed a presence that felt solid, professional
and built to last.
Their challenge was standing out in a market where trust means everything. Without a strong brand identity, it was harder to signal the credibility and experience their clients were looking for. They needed a brand that matched the weight and reliability of the services
they offered.
My approach focused on structure and clarity. The mark centers on a stylized “S” within a hexagon — a shape that suggests strength, balance, and control. Cool blue tones gave the brand a sense of calm professionalism, while still feeling approachable. Every element was designed to feel dependable and well-considered, just like
their work.
The result was a clean, confident identity that helped Soundview show up with more authority. It gave them the visual presence to attract higher-quality clients, strengthen relationships with partners and grow their brand in a competitive industry. With a brand that reflects who they
are, Soundview now stands out for all the
right reasons.
Serve DC -
Logo, Identity Program
ServeDC is deeply woven into the fabric of Washington, D.C. As the Mayor’s Office on Volunteerism and Partnerships, they lead everything from citywide service days to rapid-response efforts and long-term community partnerships. But when they reached out, their existing brand identity wasn’t keeping up with their work. It felt dated, overly patriotic and too closely associated with emergency response
and AmeriCorps.
The challenge was to create an identity that felt inviting, current and rooted in community. ServeDC needed a new brand direction that captured their role in empowering everyday people to lead, serve and make an impact across
all neighborhoods.
We started by rethinking how to represent service. The new mark features a rising hand and stars — simple, clear, and optimistic. It reflects movement, collaboration and civic pride without feeling generic. I paired this with bold, modern typography to keep the system strong but approachable and made sure the identity worked across everything from social media to street-level event signage.
The updated brand gave ServeDC a way to better connect with the people they serve. It helped shift perception from government agency to community catalyst. They now have a brand presence that supports storytelling, strengthens partnerships and invites more people to get involved. The change wasn’t just cosmetic — it helped them show up with clarity, warmth
and purpose.
Safe Sex Awareness Program - Logo, Identity Program
Talking about sexual health isn’t always easy — especially with younger audiences. So when the Safe Sex Awareness Program (SSAP) needed a new brand identity, the challenge was clear: how do you create something that feels serious, respectful and approachable all at once?
They needed a brand that educators and health professionals could stand behind, but that also felt relatable and safe to the people they serve. It had to feel modern and mature without being too clinical or heavy-handed. The visuals couldn’t come across as cold or cliché — they needed to open the door to honest conversation.
I focused on creating something abstract but meaningful. The final mark features soft, interwoven shapes that suggest connection and support. It’s open to interpretation — some may see pathways, others see strands or linked figures. That openness allows people to engage with the message in their own way. The black-and-white color palette kept the look clean and neutral, while the flowing forms added warmth
and approachability.
The result was a visual identity that made the topic feel safer to approach. It gave educators and public health advocates a brand they could confidently stand behind, and helped young people feel more comfortable engaging with the conversation. SSAP’s new identity doesn’t shout — it invites. And that subtle shift made all
the difference.
Redesign Realty -
Logo, Identity Program
In a fast-paced market, most real estate agents focus on speed. But speed doesn’t always equal value — and that’s where Redesign Realty takes a different approach. Founded by Mary Hawley, a real estate agent and interior designer in Northern California, Redesign Realty helps homeowners get the most out of their property by preparing it with purpose and style.
Mary’s process isn’t about staging for show. It’s about using design to boost a home’s appeal and, ultimately, its market value. That meant the brand needed to reflect more than just professionalism — it had to speak to both strategic thinking and aesthetic care.
I designed a logo that felt architectural and refined, drawing from shapes found in floor plans and elevation sketches. It’s minimal and structured, giving a nod to Mary’s design background without being too literal. The deep red color adds warmth and trust, while the clean typography keeps everything modern and clear.
The new identity gave Redesign Realty a distinct voice in a crowded space. It helped communicate the value behind their process and attract clients who care about making smart, well-informed decisions. With a visual system that matches their mindset, Redesign Realty stands out as more than a real estate service — they’re a partner in maximizing what a home is truly worth.
Client Transformations
Kids Elite Sports - Logo, Identity Program
When Desmond and Jami Dunham founded Kids Elite Sports, they had a bold vision: use athletics not just to entertain children, but to shape character, build perseverance and promote lifelong wellness. Since 2013, their summer programs have become a staple for families across the D.C. area, offering everything from soccer and swimming to leadership development and teamwork.
As their programs grew, their brand needed to grow with them as well. Their original logo had personality, but it felt outdated and too playful. It didn’t reflect how far they’d come — or where they were headed.
The old visuals used clip-art style graphics and several fonts, making it feel cluttered and hard to use across things like uniforms, signs and digital platforms. What they needed was a fresh look that felt bold, modern and more in line with their mission.
I kept the energy of the original brand but gave it a cleaner, more professional feel. I redesigned the shield to feel more dynamic and added a stylized child figure in motion to reflect their focus on movement and growth. The new colors stayed bright and friendly, but everything was sharper, simpler and easier to apply.
The result was a stronger brand that helped them show up with more confidence. They were able to streamline things like vendor printing, gain more recognition in schools and communities, and create a better experience for parents. Most importantly, the new brand set them up for growth — and gave them a foundation they
could be proud of.
I help you stop blending in and start showing up like the premium business you are, with a presence that earns trust, attracts better clients
and drives long-term growth.
Since 2010, I’ve partnered with founders, creatives, and service-based businesses to strengthen their offers, clarify their message and build brands that reflect their true value.
By combining strategic thinking with timeless design, we craft a foundation built to scale — one that’s clear, confident and impossible to ignore.
VDSS Division of Benefit Programs - Logo, Identity Program
The Division of Benefit Programs (DBP) at Virginia’s Department of Social Services supports thousands of people across the state through programs like SNAP, TANF and workforce services. When they reached out for help, it wasn’t just about updating their look — it was about creating a clearer, more unified way to represent the care
and support they provide every day.
Their old brand felt disconnected and unclear. It didn’t reflect the size of their work or the professionalism of a public agency. It also lacked the warmth and trust needed when serving such a wide and diverse group of people. What they needed was a brand that could feel inclusive, modern and trustworthy — and work well across everything from websites to uniforms.
The design was built around the idea of collective care. I created a bold, geometric hand to represent support, with stylized human figures woven into the shape — symbolizing the people of Virginia. The shape also subtly nods to the American flag, grounding the brand in civic values. I paired this with formal but friendly typography that helped create a clear and readable visual system across all formats.
The final result gave the agency a brand that feels steady, thoughtful and easy to trust — just like their mission. It helped them create a consistent presence across departments, reduce confusion for the public and improve communication both internally and externally. With this new brand foundation, DBP can represent its work with more confidence and clarity, statewide.
Soundview Commercial Capital - Logo, Identity Program
Soundview Commercial Capital works with serious entrepreneurs, investors and business owners — the kind of clients who value stability over flash. When they came to me for help, they didn’t want something trendy or loud. They needed a presence that felt solid, professional and built to last.
Their challenge was standing out in a market where trust means everything. Without a strong brand identity, it was harder to signal the credibility and experience their clients were looking for. They needed a brand that matched the weight and reliability of the services they offered.
My approach focused on structure and clarity. The mark centers on a stylized “S” within a hexagon — a shape that suggests strength, balance, and control. Cool blue tones gave the brand a sense of calm professionalism, while still feeling approachable. Every element was designed to feel dependable and well-considered, just like their work.
The result was a clean, confident identity that helped Soundview show up with more authority. It gave them the visual presence to attract higher-quality clients, strengthen relationships with partners and grow their brand in a competitive industry. With a brand that reflects who they are, Soundview now stands out for all the right reasons.
Serve DC - Logo, Identity Program
ServeDC is deeply woven into the fabric of Washington, D.C. As the Mayor’s Office on Volunteerism and Partnerships, they lead everything from citywide service days to rapid-response efforts and long-term community partnerships. But when they reached out, their existing brand identity wasn’t keeping up with their work. It felt dated, overly patriotic and too closely associated with emergency response and AmeriCorps.
The challenge was to create an identity that felt inviting, current and rooted in community. ServeDC needed a new brand direction that captured their role in empowering everyday people to lead, serve and make an impact across all neighborhoods.
We started by rethinking how to represent service. The new mark features a rising hand and stars — simple, clear, and optimistic. It reflects movement, collaboration and civic pride without feeling generic. I paired this with bold, modern typography to keep the system strong but approachable and made sure the identity worked across everything from social media to street-level event signage.
The updated brand gave ServeDC a way to better connect with the people they serve. It helped shift perception from government agency to community catalyst. They now have a brand presence that supports storytelling, strengthens partnerships and invites more people to get involved. The change wasn’t just cosmetic — it helped them show up with clarity, warmth and purpose.
Safe Sex Awareness Program - Logo, Identity Program
Talking about sexual health isn’t always easy — especially with younger audiences. So when the Safe Sex Awareness Program (SSAP) needed a new brand identity, the challenge was clear: how do you create something that feels serious, respectful and approachable all at once?
They needed a brand that educators and health professionals could stand behind, but that also felt relatable and safe to the people they serve. It had to feel modern and mature without being too clinical or heavy-handed. The visuals couldn’t come across as cold or cliché — they needed to open the door to honest conversation.
I focused on creating something abstract but meaningful. The final mark features soft, interwoven shapes that suggest connection and support. It’s open to interpretation — some may see pathways, others see strands or linked figures. That openness allows people to engage with the message in their own way. The black-and-white color palette kept the look clean and neutral, while the flowing forms added warmth and approachability.
The result was a visual identity that made the topic feel safer to approach. It gave educators and public health advocates a brand they could confidently stand behind, and helped young people feel more comfortable
engaging with the conversation. SSAP’s new identity doesn’t shout — it invites. And that subtle shift made all
the difference.
Redesign Realty - Logo, Identity Program
In a fast-paced market, most real estate agents focus on speed. But speed doesn’t always equal value — and that’s where Redesign Realty takes a different approach. Founded by Mary Hawley, a real estate agent and interior designer in Northern California, Redesign Realty helps homeowners get the most out of their property by preparing it with purpose and style.
Mary’s process isn’t about staging for show. It’s about using design to boost a home’s appeal and, ultimately, its market value. That meant the brand needed to reflect more than just professionalism — it had to speak to both strategic thinking and aesthetic care.
I designed a logo that felt architectural and refined, drawing from shapes found in floor plans and elevation sketches. It’s minimal and structured, giving a nod to Mary’s design background without being too literal. The deep red color adds warmth and trust, while the clean typography keeps everything modern and clear.
The new identity gave Redesign Realty a distinct voice in a crowded space. It helped communicate the value behind their process and attract clients who care about making smart, well-informed decisions. With a visual system that matches their mindset, Redesign Realty stands out as more than a real estate service — they’re a partner in maximizing what a home is truly worth.